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2016-12-21 来源: 51Due教员组 类别: Report范文

留学生Report阿根廷国家队官方赞助商范文:阿迪达斯集团可持续发展分析报告这篇文章主要讲述了阿迪达斯目前在世界体育品牌排名第二,仅次于耐克,公司拥有员工45917人,产品主要通过对每个运动员最好的鞋的理念支持 不断改进技术,突破设计和功能.

Table of contents

1.0 Introduction 3
2.0 Financial Performance Analysis 4
2.1 Gearing and Capital Structures 4
2.2 Profitability Analysis 6
2.3 Asset Efficiency Analysis 8
2.4 Liquidity analysis 9
3.0 Social Performance Analysis 11
4.0 Environmental Performance Analysis 12
5.0 Conclusion 13
Reference List 14
1.0 Introduction
The Adidas Groupis a multinational manufacturer of sporting goods and headquarter is located in
Herzogenaurach, Bavaria(Adidas-group.com 2016a). The company was registered in 1949 by its
founder Adolf AdiDassler(Adidas-group.com2016a).At the very start Adidas was opened by two
brothers Adolf Dassler and Rudolf Dassler, but subsequently they parted company with each
other.Thenthe brother Rudolf Dassler opened another sports brand, namedpuma (In.rediff.com
Adidas is currently ranked second in the world’s sporting brand, ranking behind Nike(Adidasgroup.com
2016a). As of 31 December 2014, the company had 45,917 employees (Adidas Group
2014b). Supported by the idea of ‘best shoe for each athlete’ (Adidas-group.com 2016b), Adidas
keep improving technology and making breakthrough of design and function. Several invention of
high-tech and high-quality products make the company shine at the Olympics, World Cup and
other international sporting events for many times. In the late 1960s, Adidas ranked first in the
world shoes market(Adidas-group.com 2016a). However, after the 1970s, Adidas was eventually
replaced by NIKE in the world top spot as a result of the neglect of general public’s demand for
high quality sports shoes(Adidas-group.com 2016a).
Adidas’policy is to maintain a strong capital based so as to uphold investor, creditor and market
confidence and to sustain future development of the business(Adidas Group 2014a).Therefore the
company sets itsfinancial principle as well ascorporate social responsibility standard sustainable
way. As for social and environment, Adidas uses a series of approach to managing the supply chain
and its own production facilities, so as to improve its governance level and decline the negative
impact to the environment(Adidas Group 2014b).
This report will make an in-depth analysis of Adidas’ sustainability from three parts: financial
performance analysis, social performance analysis and environmental performance
analysis.Wherein, as for financial performance analysis, both horizontal and vertical ways will be
used to analyze the company. The major data is from the financial information disclosed in Adidas
2010-2014 annual report, and relevant financial data of other two similar sporting brands’ 2014
annual report. In the parts of social performance analysis and environmental performance analysis,
the major events about social responsibility will be illustrated and discussed.
2.0 Financial Performance Analysis
In this section the financial performance is assessed by ratios, whichcan be classified into the
following four categories:gearingand capital structures ratios, profitability ratios, asset efficiency
ratios andliquidity ratios (Fridson&Alvarez 2011). Detailed analysis will be underway in horizontal
and vertical ways. The former means to compare the financial ratios based on Adidas 2010-2014
fiscal year annual report to analyze its development trends, and the latter means to select certain
companies in the same industry, for example, here NIKE and puma are selected, and make intercompany
comparisons to analyze the strength and location of Adidas among close competitors
based on their financial ratios of 2014 fiscal year.
2.1 Gearing and Capital StructuresAnalysis
Financial gearing is a measure of a company’s financial leverage, showing the ratio of contribution
by the creditors and shareholder during company’s operations (Fridson& Alvarez 2011). Adidas as a
sport products company, its equity data from FY 2010 to 2014 is showed as table 1. And the
relevant data of NIKE and puma is also obtainable, andthen debt to equity ratio, debt ratio and
debt coverage ratio could be calculated. They are listed and showed as table 2, table 3 and graph
Table 1: The capital data of the Adidas AG from FY 2010 to 2014(€ in millions)(Adidas Group 2010
2011 2012 2013 2014)
Data Items FY 2014 FY 2013 FY 2012 FY 2011 FY 2010
Collective bargaining and joint consultation embodies two kinds of different views and
approaches on employees' influence on enterprise decision-making. Both systems have
their advantages and disadvantages, rational use of these two systems has a positive
effect on improving labor relations and encouraging employees to participate in
enterprise management.
Total Assets 12417 11599 11651 11237 10618
Total Liabilities 6793 6110 6347 6100 6002
Total Owners Equity 5624 5489 5304.00 5137 4616
Total Ordinary Shares issued 208,776,457 209,216,186 209,216,186 209,216,186 209,216,186
Table 2: The Capital structures and gearing ratios of the Adidas AG from FY 2010 to 2014(Adidas
Group 2010 2011 2012 2013 2014)
Data Items FY 2014 FY 2013 FY 2012 FY 2011 FY 2010
Debt to equity ratio 120.79% 111.31% 119.66% 118.75% 130.03%
Debt ratio 54.71% 52.68% 54.48% 54.28% 56.53%
Debt coverage ratio 3.45 2.17 2.09 2.18 2.34
Table 3: The Capital structures and gearing ratios of the Adidas AG, NIKE and puma in FY

2014(Adidas Group 2014) (NIKE 2014) (Puma 2014)


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