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Enterprise marketing in the Internet age
2019-08-29 来源: 51Due教员组 类别: 更多范文
下面为大家整理一篇优秀的assignment阿根廷国家队官方赞助商范文- Enterprise marketing in the Internet age，供大家参考学习，这篇论文讨论了网络时代的企业市场营销。在网络时代，企业需要不断改善市场营销的模式，朝着互联网的方向发展，不断转变自身观念，增加互联网市场营销意识。互联网市场营销能够促进企业的发展，帮助企业节省更多的成本。企业要舍弃传统营销模式中旧的观念和营销方式，善于运用互联网，实现自身营销模式的转变，提升企业的经济效益。
In the Internet age, all walks of life have undergone obvious changes, and the development of Internet technology has also changed the marketing mode. In the Internet age, marketing mode has made certain breakthroughs in content and mode, and will develop towards the direction of precision and niche. The change of marketing mode in the network era also brings challenges to enterprises.
With the change of market environment, marketing theory has also realized the change from 4P to 12P. 4P refers to price, product, sales and channels. After continuous enrichment and development, 12P is finally formed with the addition of power, public relations, market research, market segmentation, target market selection and market positioning, people and packaging on the basis of 4P. Combining the characteristics of Internet marketing, relevant scholars put forward the concept of 4E on the basis of 12P theory. 4E focuses on customer experience value and converts marketing products into customer experience. The 4E theory in the Internet mode is no longer restricted by space, and people have no geographical restrictions in the process of consumption and purchase, thus increasing the purchase space. The new marketing theory attaches more importance to the value of products.
The traditional marketing environment has been unable to adapt to the current development needs, and the development of the Internet to a large extent to make up for the lack of traditional marketing.
Traditional marketing is easily restricted by time and space, while the development of the Internet can well solve this problem. The Internet promotes the development of e-commerce, and online transactions are not restricted by time and space. However, the development of e-commerce has also brought a certain impact on traditional brick-and-mortar stores. Brick-and-mortar stores cannot satisfy the needs of customers who are far away due to the limitations of operating time and service scope. Therefore, enterprises in the marketing mode to vigorously develop the mode of e-commerce, using the network to broaden the scope and channels of operation.
Traditional payment methods have some limitations. With the maturity and development of Internet technology, significant changes have taken place in people's payment also, mobile payment has become indispensable in people's life a payment method, at present the common mobile payment has WeChat, alipay, union pay etc, mobile payment is not restricted by time and space, the operation is simple and convenient. The maturity of network technology makes the way of network payment more secure.
The Internet is spreading faster and covering a wider range than traditional advertising. Therefore, many enterprises choose to put advertisements on the Internet to publicize their products and build brand image through the Internet. The use of the Internet can achieve good communication between customers and enterprises and reduce the cost of enterprises. In the Internet age, marketing is more accurate and smoother.
In the Internet era, enterprises need to constantly improve the marketing mode, develop towards the direction of the Internet, constantly change their own concepts, and increase the awareness of Internet marketing. Internet marketing can promote the development of enterprises and help enterprises save more costs. Enterprises should abandon the old concepts and marketing methods in the traditional marketing mode and be good at using the Internet to realize the transformation of their own marketing mode and improve their economic benefits.
Enterprises can analyze the needs of consumers through big data and develop targeted marketing plans. If an enterprise wants to expand its business scale, it needs to have accurate market positioning of its products. Only when the products have certain competitive advantages, can it take a place in the fierce market competition. The development of the network brings both opportunities and challenges to enterprises. Nowadays, the phenomenon of product homogeneity is becoming more and more serious. In order to occupy the market in the fierce competition, enterprises need to constantly develop new products, conduct product innovation and upgrading, so as to bring more opportunities to enterprises. In addition, enterprises should formulate reasonable pricing mechanism, take advantage of price advantages, improve customer satisfaction and develop loyal users. At the same time, do a good job in product promotion, so that more people know about the company's products, increase the popularity, expand the influence, and thereby improve the sales of the company.
Traditional sales channels are mainly offline physical store sales and dealer sales. With the development of the Internet, e-commerce platform sales and internal network sales have become the trend of sales development. Although the advantages of the network sales model, but also can not ignore the development of the traditional sales model. Generally, brick-and-mortar stores should be located where there is a large flow of people. Brick-and-mortar stores allow customers to directly see the products and have the most direct judgment on the quality and performance of the products, so that customers can intuitively see the image of the enterprise and enhance the visibility of the enterprise. Seller sales can reduce the cost of product sales, accelerate the flow of funds, promote the development of enterprises. Internal network sales requires enterprises to have their own websites. Since website construction and maintenance require certain capital investment, this sales model is not applicable to all enterprises. The sales of e-commerce platform is the main channel for the current product sales, and no matter the size of the company, it can use the e-commerce sales model. With the continuous development of the Internet, the number of e-commerce platforms in China is gradually increasing, and other platforms that can be used are also increasing. According to the characteristics of their products, enterprises can reasonably choose e-commerce voucher for sales.
Due to the fast communication speed and wide communication range of the Internet, enterprises can make use of Internet channels to promote their products. In the process of publicity, the contents of publicity should firmly catch consumers' eyes. Enterprises should take the long-term development of enterprises as an example to enhance customers' understanding of products, increase customer satisfaction, and constantly improve the potential of their own development. The use of the Internet for publicity, can quickly let people know the enterprise products, at the same time, enterprises also need to do a good job in the late service of products, increase the reputation of products, cultivate loyal users.
At present, people have entered the Internet era, the Internet has become a part of people's life. Enterprises need to use the Internet to constantly improve their marketing model, so that they can adapt to the development of the current era. In the network era, enterprises should strengthen the reform and innovation of marketing mode, establish Internet marketing awareness, take customer demand as the orientation, and constantly improve marketing strategy.