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Advertising communication path in the new media era
2019-09-07 来源: 51Due教员组 类别: Essay范文
下面为大家整理一篇优秀的essay阿根廷国家队官方赞助商范文- Advertising communication path in the new media era，供大家参考学习，这篇论文讨论了新媒体时代的广告传播路径。呈现策略，是新媒体时代广告在进行广告传播过程中最为重要的一个因素。在新媒体时代，广告上可以借助大量数据进行对消费者的消费习惯等进行判断，并进行广告投放，然后通过新时代的技术手段，对传播的广告内容进行分类。另外，在新媒体环境下，广告费用是支撑广告市场运作的重要元素。广告营销的根本是一种商业利益行为，科学的预算可以有效地规划出新媒体广告的经费使用明细，有了广告费用，广告市场才能发挥其本身的价值。
With the development of the new media era, advertising, as a means of media, has gradually penetrated into every aspect of our life and exerted an important influence on our life. With the development of the new media era, the traditional advertising technology can no longer meet the needs of modern people, and it is difficult to attract consumers' attention in the form of advertising communication. The content of advertising communication is lack of innovation, and the form of advertising is also too short, which affects the promotion and publicity of advertising to consumers. In the era of new media, corresponding strategies should be actively adopted in advertising to innovate the traditional advertising communication mode and display the advertising content through different communication forms, which can effectively improve the influence of advertising on viewers and achieve a better communication effect. At the same time, scientific advertising budget is also a means to bring good marketing benefits to advertisers. Through the budget, advertisers can reduce the cost of advertising and make it better achieve the best profit model.
With the continuous development of new media era and the comprehensive innovation of network technology, the gap between new media and traditional media also becomes smaller. As one of the ways to promote brand and subject concept, advertising has formed an important communication mode through the development of the new era. However, due to the rapid development of The Times, information communication technology is also constantly updated and improved, and the traditional advertising industry development model has been impacted by the rapid diffusion of information from all aspects. Faced with the challenges brought by the new era, the traditional advertising communication mode should actively adapt to the pace of the development of The Times, actively adjust its own development mode, timely innovate the new media advertising communication method, attract the attention of consumers, so as to enable the advertising industry to develop well in the new media era.
In the advertising communication of traditional communication media, catching consumers' eyeballs has always been regarded as the most important way of communication. However, due to the limited technical means in the traditional communication advertising forms, the effect of traditional communication forms is quite different from that of new media advertising. First of all, traditional communication advertising forms pay too much attention to new media advertising forms, which leads to advertisements only paying attention to new media advertising forms and not paying attention to advertising content. As a result, all kinds of advertisements cannot attract the attention of the public and attract the attention of consumers even if they adopt the new media advertising communication mode. Secondly, under the formation and development of the new media environment, advertising companies lack experience in the production of new media creativity, which makes the traditional advertising companies suffer some influences in the advertising communication. The original creative means can no longer meet the needs of traditional advertising to advertise and promote new media audiences.
Traditional advertising is short of innovation and simple. The biggest characteristic of new media advertising form is the large amount of advertising information. In order to present more abundant advertising information, various forms are usually adopted for integrated release. However, due to the rich forms of new media advertising, the systematic integration of marketing theory has not reached an agreement with the academic and business communities, so some enterprises can only carry out advertising placement and design in accordance with the traditional communication forms. As a result, advertisers are short of professionalism matching with The Times in advertising communication, bringing aesthetic fatigue to consumers and even causing aversion to watching advertisements. All these are advertising communication strategies that need advertisers to pay attention to and develop to adapt to new media and attract consumers to watch.
Due to the rapid development of society, people's pressure in life also increases. Therefore, in the construction of advertising, we can use the characteristics of the new era, use relaxed slogans and bright colors, and innovate the content of advertising, in order to let consumers in receiving advertising information, can attract the attention of the audience, and have a pleasant viewing experience. At the same time, the update dissemination advertisement way, also is relatively important. Advertisements can be spread by means of hidden advertisements. Stilted advertisements will not have good effects. A really good advertisement should be implanted into the hearts of the viewers subtly. By embedding advertising content in films and TV programs, the previously rigid advertising communication mode can be transformed into a stealthy communication form, which brings huge development space for new media advertising in the communication. At the same time, new media pay special attention to the audience in advertising communication. Advertisements can be innovated through advertising content, expression and other aspects, so as to better attract the eyewitness of the audience in the shortest time and stand out in the fierce market competition.
Presentation strategy is the most important factor in advertising communication in the new media era. In the new media era, advertisements can judge the consumption habits of consumers with the help of a large number of data, and then place advertisements. Then, through the technical means of the new era, advertising contents can be classified. In such a new media environment, the presentation of advertising information is easier for consumers to accept, so as to achieve better communication effect. Secondly, advertising communication can make use of the diversification of network conditions to carry out different types of advertising promotion for different subjects, and provide consumers with more orientation and cognition through network conditions, so as to achieve the effect of advertising communication.
In the new media environment, advertising expense is an important element to support the operation of advertising market. The fundamental of advertising marketing is a commercial interest behavior, scientific budget can effectively plan the new media advertising expenditure details, with advertising costs, advertising market can play its own value. In the current era, the important characteristics of the audience's new lifestyle are personalized and mobile. Advertisers can take advantage of the advantages of new media to provide them with efficient communication, personalized and interactive quality services. Secondly, let the advertisement hit the target audience accurately, and use the characteristic group and the specific life track to achieve the scientific and reasonable goal of reducing the cost of communication advertisement, so as to achieve the best marketing profit model of advertising communication.
With the development of The Times, advertising has gradually penetrated into all aspects of our life. Under the background of new media, the advertising communication mode of new media is also constantly innovating. But the development of the new things always can appear, in order to make good and fast development, new media advertising forms of new media advertising communication technologies must be left in the past, new way of advertisement, a positive innovation cannot be restricted by the traditional mode of transmission technology, to further promote the spread of new media advertising effect, achieve more intelligent, more novel information push.